The Peroni team found eight emerging fashion designers who had the right stuff to go even further, providing them with studio space in East London, mentorship from the likes of Alexander Fury and Pandora Sykes, and the occasional free beer. It culminated in each producing a capsule collection which they showed at London Fashion Week 2019.

Doing
Our challenge – aside from managing a very complicated project – was to create a video which told the whole story in 30 seconds. We wrote a script and then used our editorial and interviewing skills to ask the right questions. This ensured that everything the young designers said was totally authentic, but also completely on brand.

Commissioned by Droga 5.