Trouva is an online platform that brings together independent boutiques to give them more reach in their digital sales. But selling that concept to small shop owners who lovingly curate their own stores is a hard task. They’ve worked hard on their identities and, for them, their business is personal. They’re suspicious of big companies, and want to know what’s in it for them.

Thinking
Our solution was to frame Trouva as like-minded curators, in step with the shop owners themselves. We created a Tone of Voice and VI that combined a straightforward B2B business pitch with Trouva’s genuine charm and enthusiasm for beautiful products. Our tone put Trouva in step with the curators of the coolest shops across Europe.

Doing
We created a booklet that Trouva representatives could leave behind, and an eye-catching gif for email comms that echoed the style-driven visual language of the independent boutiques that Trouva targets.