autovia_branding_v10_FINAL_case study.jpg

Communicating the auto industry’s creativity in VI and branding

Dennis Publishing wanted to consolidate its 10 automotive brands into one company, to find new audiences, forge new partnerships and ultimately to create a saleable entity.

Doing
The automotive sector is one of the most dynamic and inventive industries in the world, and the branding of Autovia needed to reflect these qualities. We also created a brand book to inspire designers to make powerful visual communications whilst also understanding the overall mission. Steve Fowler, editorial director, said: “Genius! The launch went well, and much of that was down to the new branding. Thank you!”

Previous
Previous

Rotageek brand mark

Next
Next

The Week at Home