Dennis approached us to create a homes and interiors supplement to their flagship title, The Week.

Thinking
An analysis of The Week’s audience showed that they are unique – well-off, with developed tastes and hard to reach because the media they consume is rarified and considered. They wouldn’t accept the usual trend-driven “this month it’s blue” interiors fare.

Doing
We developed a more cerebral approach to an interiors magazine, with intelligent stories of designers and architects thinking about their audience first (like us). We even identified the working from home trend and showed how to look good on a video call, all pre-COVID 19.